Last updated: 13 October 2026
This Privacy Policy explains how SGTB Distribution Ltd (“Senville UK”, “we”, “us” or “our”) collects, uses, shares and protects your personal data when you visit senville.co.uk (the “Website”), buy our products, or contact us. We are the data controller for this personal data under the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
1. Who we are and how to contact us
SGTB Distribution Ltd
16 Upper Woburn Place
London
WC1H 0AF
United Kingdom
Email: info@senville.co.uk
If you have any questions about this policy or how we handle your personal data, or you want to exercise any of your rights, please contact us using the details above.
2. The personal data we collect
Data you give us
- Identity and contact details – your name, email address, phone number, billing and delivery addresses, and company name (if you give one).
- Account details – your login details and order history if you create an account.
- Order details – the products you buy, order numbers, returns (RMA) numbers and related correspondence.
- Communications – messages you send us through our contact form, by email or by phone, including questions about products, installation, warranty and returns.
- Marketing preferences – your email address if you subscribe to our newsletter or ask to be told when a product is back in stock.
Payment data. Payments are processed by our third-party payment providers (for example, PayPal and card payment processors). We do not see or store your full card number or security code.
Data collected automatically
- Technical and usage data – your IP address, browser and device type, pages viewed, how you arrived at the Website, and how you interact with it.
- Cookies and similar technologies – see section 6 below.
We do not intentionally collect special category data (such as health information) and ask that you do not send it to us.
3. How we use your personal data and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Processing and delivering your orders, handling payments, returns, refunds and warranty claims | Performance of a contract with you |
| Creating and managing your customer account | Performance of a contract with you |
| Answering your questions and providing customer and technical support | Our legitimate interests in helping customers (or contract, where it relates to an order) |
| Sending you our newsletter, offers, and back-in-stock alerts | Your consent (you can unsubscribe at any time) |
| Website analytics and measuring the performance of our advertising (non-essential cookies) | Your consent, given through our cookie banner |
| Showing you relevant Senville adverts on other websites (remarketing) | Your consent, given through our cookie banner |
| Keeping the Website secure, preventing fraud and fixing technical problems | Our legitimate interests in running a safe, working online shop |
| Keeping accounting and tax records and meeting other legal obligations | Compliance with a legal obligation |
Where we rely on legitimate interests, we have considered your rights and expectations and concluded that our interests do not override them. You can ask us for more information about this assessment.
4. Who we share your personal data with
We do not sell your personal data. We share it only with the following types of recipients, and only as needed for the purposes above:
- E-commerce platform and hosting – BigCommerce, which hosts the Website and our order system.
- Payment providers – to take and refund payments and to help prevent fraud.
- Delivery and logistics partners – couriers and warehouses that deliver your order, who receive your name, address and phone number.
- Customer support and email tools – services we use to manage enquiries, send order emails and, with your consent, marketing emails.
- Analytics and advertising partners – such as Google (Google Analytics and Google Ads), only where you have consented to these cookies.
- Consent management – Termly, which records your cookie choices.
- Group companies – other companies in the Senville group that help us supply products, handle warranty claims and provide technical support.
- Professional advisers and authorities – accountants, lawyers, insurers, and regulators, courts or law enforcement where we are legally required to share data.
- A buyer of our business – if we sell or transfer all or part of our business, your data may be transferred as part of that transaction.
Our service providers act on our instructions and must keep your data secure and confidential.
5. International transfers
Some of the service providers and group companies listed above are based in, or store data in, countries outside the UK, including the United States and Canada. Where your personal data is transferred outside the UK, we make sure it is protected by an appropriate safeguard, such as a UK adequacy decision (which covers Canada for commercial organisations), the UK Extension to the EU–US Data Privacy Framework, or the International Data Transfer Agreement or Addendum approved by the UK Information Commissioner. You can contact us for more information about these safeguards.
6. Cookies
We use cookies and similar technologies. Strictly necessary cookies keep the Website working (for example, your basket and checkout) and do not need your consent. Analytics and advertising cookies are only used if you accept them in our cookie banner. You can change your choice at any time by clicking “Consent Preferences” at the bottom of any page. For full details, please see our Cookie Policy, which is available through the cookie banner.
7. How long we keep your personal data
- Order, invoice and tax records – 6 years after the end of the financial year in which the order was placed, as required by UK tax law.
- Warranty records – for the length of the product warranty plus 6 years, so we can handle claims.
- Customer accounts – until you ask us to close your account, or after 3 years of inactivity.
- Customer service enquiries – up to 3 years after the enquiry is closed.
- Marketing lists – until you unsubscribe or withdraw your consent.
- Analytics data – up to 14 months.
When data is no longer needed, we delete it or anonymise it.
8. How we keep your personal data safe
We use appropriate technical and organisational measures to protect your personal data, including encrypted (HTTPS) connections, access controls, and working only with providers that meet recognised security standards. No method of transmission over the internet is completely secure, but we work to protect your data and will notify you and the Information Commissioner’s Office where required if a data breach occurs.
9. Your rights
Under the UK GDPR you have the right to:
- Access the personal data we hold about you;
- Rectification – ask us to correct inaccurate or incomplete data;
- Erasure – ask us to delete your data in certain circumstances;
- Restriction – ask us to limit how we use your data in certain circumstances;
- Data portability – receive data you gave us in a commonly used, machine-readable format;
- Object to processing based on our legitimate interests, and to direct marketing at any time;
- Withdraw consent at any time where we rely on consent, without affecting processing before you withdrew it.
To exercise any of these rights, email info@senville.co.uk. We will respond within one month. We may need to verify your identity before acting on your request. There is normally no charge.
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
10. Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint
11. Children
The Website is not intended for children under 18, and we do not knowingly collect personal data from children.
12. Links to other websites
The Website may link to other websites, such as our social media pages or our payment providers. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when it was last changed. Where changes are significant, we will let you know through the Website or by email.